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In Japan , the yellow pages are known as Town Page. In Sri Lanka , the yellow pages are known as the Rainbow Pages, or the silver page.
A particular yellow pages is a print directory which provides an alphabetical listing of businesses within a specific geographical area e. Traditionally these directories have been published by the local phone company, but there are numerous independent directory publishers. Some yellow pages publishers focus on a particular demographic e. Yellow pages directories are usually published annually, and distributed for free to all residences and businesses within a given coverage area.
The majority of listings are plain and in small black text.
The yellow pages publishers generate profit by selling advertising space or listings under each heading. Advertising may be sold by a direct sales force or by approved agencies CMR's. Available advertising space varies among publishers and ranges from bold names up to four color twin page ads "double trucks". Yellowbook Logo used in the United States Business listings used for publication are obtained by several methods. Local phone companies that publish yellow pages directories rely on their own customer lists and include business listings that are provided by incumbent local exchange carriers ILECs.
Business owners that utilize phone services other than the local phone company typically a Bell Company should make certain that their information has been sent to the publisher for printing in upcoming directories.
Advertising in yellow pages directories requires payment in full prior to printing or may be billed monthly over the life of the contract, which is usually 12 months. Typically, a sales representative will assist the customer in creating their ad design and provides a Proof Copy for review and approval.
Advertisers should be aware that many contracts have automatic renewal clauses and require action on the part of the advertiser to end future billing. Yellow pages print usage is reported to be declining with both advertisers and shoppers increasingly turning to Internet search engines and online directories.
These online versions are referred to as IYP or Internet yellow pages. Independent ad agencies or Internet marketing consultants can assist business owners in determining sound opportunities for yellow pages advertising and provide objective information on usage, possession and preferences.
Archived yellow pages and telephone directories are important tools in local historical research , trademark litigation,  and genealogy. Alexander began a freelance career as an illustrator and commercial designer. He formed a long association with the New England Telephone Company lasting thirty-one years. In he designed the "walking fingers" logo and within a year it became the national trademark for their yellow pages.
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