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Might you stay for a cup? I was most rude to neglect to offer you refreshment. Dorning set his hat and crop back on the sideboard. Dorning should not have been capable of simpering, but Mr. Dorning managed it convincingly.
Summerfield, I am harmless and friendly. My apologies in advance. Bancroft Summerfield was one of those neighbors whose purpose was to annoy the entire shire and thus provide a topic upon which all agreed, even those who could not agree on anything else.
Hawthorne avoided him, though in some circumstances—church services, company dinners—that strategy was impossible. Summerfield murmured as Bancroft bustled forth from his coach. Summerfield sent him the same look his siblings wore when he sat with the dowagers at the assemblies. Are you daft? The elderly always had the best gossip and the naughtiest jokes.
Why not sit with them? Hawthorne Dorning.
He arrived not five minutes before your coach turned up the drive. From Margaret Summerfield, that was downright odd.
One has a steward to whom such an inquiry might be better directed. Are we having tea? Is that a new coach, Summerfield? Summerfield gave the bell-pull a tug. Thorne never lied, but he could choose among relevant truths. Summerfield and I occasionally have business, as neighbors do. Fences, water rights, herds and flocks, that sort of thing. You must not expect her to play the part of a country squire in addition to her other responsibilities.
Summerfield as if she should thank him for meddling. The acreage here is hardly extensive, and you live a good twelve miles away. Dorning, all you need do is send me a note, my dear. The tea tray arrived, which inspired Bancroft to criticize the temperature of the tea not hot enough , its strength too strong , and the quality of the tea cakes too small and on the dry side.
My sisters would be ashamed of me. Summerfield was gripping her tea cup much too tightly. Bancroft wanted a moment alone with his sister-in-law, who apparently did not want to be alone with him. I am preparing to leave for London, Margaret, and wanted to alert you to my plans. The Season calls, and I need a few adjustments made to my coach. The bumpkins here in Dorset cannot be entrusted with so fine a vehicle. Will you be going up to Town this spring?
I will enjoy the glories of spring in Dorsetshire, thank the heavenly powers. My dear, I will call upon you when I return, and you may write to me at the town house if you need anything.
Have a tea cake. Summerfield took a sip of her tea. In some ways, he and Charles were chalk and cheese.
The entire parish will wish him Godspeed. The change was remarkable, turning a severe countenance mischievous. What a lovely thought.
Thorne finished his tea. Summerfield said. In my youth, I regarded poetry as a purgatory devised especially for restless boys. Adriana looks like she enjoys verse. Summerfield set down her cup and saucer. I like to dance, but so few women can accommodate my height. I feel as if most of them would have an easier time if they stood on my dancing slippers and let me galumph about. I also like the company of my elders.
Thorne rose rather than make that impolite observation. Summerfield accompanied him to the front door. That was gallant of you. The lady had been in earnest. Summerfield even discuss sharing her perfume recipes?
Nobody liked Bancroft Summerfield, but he was merely a busybody, an officious pest, and every neighborhood had a few of those. Summerfield not only disliked Bancroft, she was afraid of him, though Thorne could not for the life of him think why that should be. The Dorning offspring, raised by a passionate amateur botanist in bucolic Dorsetshire, simply had little business expertise outside the streams of commerce generated by a large rural estate.
Or that was the theory. I see a place to meet a lover, while the ladies might see a place for brigands to lurk. His studio, an eastern attic on the topmost floor of the cottage he and Valerian shared, was both airy and cluttered. An open window let in the brisk air, and a rubbish barrel was nearly overflowing by the door.
Oak had to paint the way Thorne had to ride their acres and Willow had to commune with his canines. I need someone to proofread a CAS thesis of about 15 pages in English.
Since the writer is not a native English speaker there should be reccomondations on grammar and spelling and how sentences may should be rewritten.
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Project for Adams K. We need an ecommerce website 6 days left. Cluster news stories using text clustering 6 days left. Part of what happened in my life and in my business is I went through a tragedy. I lost my first wife to cancer. As the sole caregiver, it was hard for me to take on new projects. I had to shut my business down for a period of time. Get a nice guy. What I realized is there had to be a particular point that set my practice apart.
I started researching. I found great books. Jack Trout wrote one called Differentiate or Die. There were a lot of books. It was more about how did you observe your competition and find these little points of differentiation? What I would suggest to any consultant?
This was hard to do. The first step to differentiate yourself is extraordinary clarity about what you bring to the marketplace. Someone is starting up early stages. We can pay you. I get that. What I learned through the process is you cannot differentiate a generic.
Many of us get in times of desperation and we make these unsubstantiated claims. Given that, what we have to do is to develop this precise and specific base. This is what I do. Are there ways that we can broaden that and expand that? Yes, once our flag is in the ground.
Dominoes differentiate themselves as a delivery business. They had to get their flag in the ground first before they could broaden the base. The mistake I see many consultants do is they start out broad and they never get to the point that their flag is in the ground, that this is what I do. We both know in many situations with clients, the consulting relationship is good and it grows. We do the opposite of what it should be. You ask for feedback.
If we could maybe illustrate with your example a bit for the benefit of everyone. You got general feedback. What was your next step?
You had this realization this was challenging for you to create differentiation within your own business. Other businesses likely also had those challenges. What did you do next? What decisions did you make? What were some of the best practices that you implemented that helped you to get more clarity around your offerings and ultimately create that higher level of distinction in your practice?
There were a couple of things. One, from a business standpoint, writing a book is critical. Not that it has to be a New York Times bestseller. It becomes your positioning state. It becomes a serious piece of work that you can show your thoughtfulness about your specialty.
If I was going to put my flag in the ground about the point of distinction and being iconic, I needed to write a book about it.
The thing it also does, and this is the unintended benefit or consequence of it, is it forces you to clarify your thinking. As a consultant, we can sit and have conversations. I do a lot of work with Volkswagen Australia.
I can use more statistics or a different story. Writing the book forces precision of thinking and that was incredibly beneficial to me. Many of us, in times of desperation, make unsubstantiated claims. My assumption was I need to start out being more innovative than my competition.
What I found through the research and going through the process of writing the book was clarity comes first.
Within the boundaries of that clarity, then you get creative. Going through that process forced me to be more analytical. It forced me to be more precise. Create points of distinction around that. How did you leverage that book? What did you do specifically to leverage that book and get it into the hands of your ideal clients to grow your business? Here are a few ideas that could help folks with that.
For example, every company that I mentioned in the book, I put a little tab on there, like one of those little Post-it note tabs on the pages they were discussed and I sent it to them. When my book came in, it was flagged with the specific pages. When I was in fundraising, you put out your annual report and what we realized from the research on the annual report is no one read it.
You flip to your class year first of all to find your name and then to find the names of the other people that you went to class to see how much they gave the college. They might flip to the page to see what I said about their company, which in turn might hook them to read a little bit more about the book.
See what you think.