Those who read get ahead. Here are the best books to read if you want to grow your career as an artist, promoter, manager, or industry practitioner. With that in mind, here are six music business and music marketing books worth checking out. They've already helped hundreds of thousands. All You Need to Know About the Music Business: Eighth Edition Hardcover – December 4, Donald S. Passman practices law in California and has specialized in the music business for more than thirty years, primarily representing talent. The author of All You Need to Know About.
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I reached out to people around the music business and asked them for titles of books they're reading, or have been reading, and what they'd. 4 books absolutely everyone looking for a music career must read. If you're even considering getting into the music business, give these a read. 5 music industry books you must read in Understand the nuances of the music business, learn timeless wisdom and succeed with new tactics.
The business of music can be intimidating. Otherwise, you should set aside some time to delve into it. If anything, we are spoiled, and any book on this list has the potential to help you break through and achieve your goals.
Ari Herstand has established himself as a music marketing and business expert by publishing detailed articles on a variety of topics. Hertsand has received a lot of praise from notable industry figures and publications for his work.
In this book, you can expect to learn: How to build a fan base, how to book your own tour, how to build your YouTube following, how to get your songs placed in films and TV, how to maximize your royalties, and more. This is an essential read for the digital age musician. Joking aside, this book is chock full of ideas on how to promote your music and monetize it.
It covers: How to get your music in front of more people with less effort, tools and websites you can use to promote your music, how to use social media to market your content, how to make better quality recordings, how to brand yourself, and much more.
You may have heard some experts say this is the best time to be a musician. Now is the time to stand on your own two feet, carve out your own niche, and blaze your own trail.
No one else is going to do this for you. After scrapping my first music book project, I went to work on what I felt was an honest and transparent look at my career and the industry through my own eyes — someone who had spent over 10 years building an independent career in music to that point.
I tried a lot of things and made my share of mistakes.
But I broke it all down into 11 components that were dominating mainstream consciousness. These are the same 11 components people reference today, even as we look to the future of virtual reality and a technology-driven industry. In The New Music Industry, I also cover: Personal development, business mentality, touring and live performance, radio, music instruction, copywriting, blogging, podcasting, email marketing, social media, and YouTube and video marketing.
He points out that there are many independent musicians earning six-figures, though they may not be household names. This book is a collection of thoughts and ideas as much as it is a cohesive work on the music industry. Hooper covers: Mindset and psychology, how to get a record contract, how to be a successful DIY musician, how to build a strong connection with your fans, social media marketing, avoiding burnout, email marketing, and much, much more.
There are plenty of high-level ideas in this volume. I am a proponent of the idea that you need to get your mindset game together before you can ever expect to reach any level of success in your career, and I think this book does a good job of laying out the rules of engagement. Many musicians have misconceptions about marketing and promoting their works.
In this book, Moore focuses quite a bit on press , which I think is a great area to cover, because it can be confusing and difficult for musicians to obtain. Quotes and testimonials can lend a lot of credibility to your name and help you impress industry gatekeepers. Quotes can help you flesh out your bio, because realistically can only say so much about yourself before it starts sounding braggadocios. Now in its tenth edition, This Business of Music has been revised and completely updated to reflect the latest changes in the ever-evolving music business.
The book is a bit outdated, but nonetheless offers expert advice into the business side of the music industry. This book is a modern classic written by an experienced touring musician.
The book does a great job explaining the current makeup of the music industry, offering real world advice for how to break into it. Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music.
In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity. An excellent resource for artists that struggle with marketing. Music, Money and Success: This book breaks down the confusing world of publishing and copyrights.
New Yorker staff writer John Seabrook tells a fascinating story of creativity and commerce that explains how songs have become so addictive. Luke, The Song Machine will change the way you listen to music. This book does a great job explaining the growth and development of the pop genre, allowing you to take away insights to apply to your own genre. Utilizing his incomparable career and inspired collaborations with Talking Heads, Brian Eno, and many others, Byrne taps deeply into his lifetime of knowledge to explore the panoptic elements of music, how it shapes the human experience, and reveals the impetus behind how we create, consume, distribute, and enjoy the songs, symphonies, and rhythms that provide the backbeat of life.
This book is an extremely fun and insightful read, written by the Talking Heads frontman David Byrne.
How Music Works dives into what makes music catchy, and how musicians adapt their music to different venues and mediums. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
The book is easy to read, with plenty of clear, easy to understand examples. This book explains the cross-section of creativity and business. Forget the old concept of retirement and the rest of the deferred-life plan—there is no need to wait and every reason not to, especially in unpredictable economic times.
Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint.
This book is a personal favorite of the EDMProd team. The hacks and tips in this book will help you be more efficient and effective, not just in production but also in your career. The book is a classic for self-improvement in your personal and professional life. Highly recommended in the corporate world, this book will teach you tools and techniques for navigating success in the music industry and life. The secret, master networker Keith Ferrazzi claims, is in reaching out to other people.
As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins. In Never Eat Alone , Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.
Do you struggle with networking? This book will teach you how to build and nurture a network of likeminded individuals. One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for 25 years.
It has transformed the lives of Presidents and CEOs, educators and parents— in short, millions of people of all ages and occupations.
The name says it all. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines.
The book is incredibly practical, offering rules and systems to help you take control over your life and career. In The Power of Habit , Pulitzer Prize—winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.
If you want to be effective as an artist, you need systems in place. This book breaks down the importance of habits, where they come from, and how to change them. Understanding this will help you make the most out of your waking hours. Since the publication of the first edition in , The Plain And Simple Guide to Music Publishing has emerged as the premier guide to the subject. With sufficient depth to be used as a text at major college music industry programs including UCLA, NYU and Northeastern, the book also remains simple and clear enough for the lay songwriter to gain a crucial understanding of musical copyrights and licensing basics.
This book is an excellent and, most importantly, modern guide to music publishing. If you plan on getting into producing or songwriting, this book is a must.
How Music Got Free is a riveting story of obsession, music, crime, and money, featuring visionaries and criminals, moguls and tech-savvy teenagers. Ryan Holiday explains exactly how the media really works. What you choose to do with this information is up to you. Learn how to game the media from the former Director of Marketing for American Apparel.