aracer.mobi: Ready, Fire, Aim: Zero to $ Million in No Time Flat ( ): Michael Masterson: Books. Ready, Fire, Aim: Zero to $ Million in No Time Flat (Agora Series series) by Michael Masterson. Read online, or download in secure PDF format. My only regret is that you have to wait until January to read the rest of it! Best Regards,. Michael Masterson. To get your own copy of Ready, Fire, Aim which.
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JWPR/Masterson. November 21, Char Count= 0. READY, FIRE, AIM. Zero to $ Million in No Time Flat. MICHAEL. Access a free summary of Ready, Fire, Aim, by Michael Masterson and other business, leadership and nonfiction books on getAbstract. Review: 'Ready, Fire, Aim' by Michael Masterson. Michael Masterson is a serial entrepreneur who has created over 20 business ventures in his lifetime, and he.
The best way to generate leads is direct marketing. Lesson 5: Learn multi-channel marketing. Most of all direct mail and direct email. Don't treat them like the enemy. Claims and proof rationalise that decision. Lesson 8: Customer complaints are the key to better selling. They are the building blocks of better products and stronger sales pitches.
Lesson 9: Maintain a "no dead end" policy regarding selling your products. Each sale should lead to another sale. Lesson Take advantage of customer inertia. Establish a "bill till forbid" policy i. Lesson Understand the USP of every product. Ask yourself how this product will be different and better than the other products out there.
Different is not enough; make sure the USP is desirable. Lesson Every product line needs its own branding.
Translate the USP into a benefit and market that benefit as a brand. Lesson Never lose your marketing edge. Beware of marketing campaigns that have been going on for years that are not being properly monitored for profitability any more. Lesson Understand the Secret of the Core Complex. You need to be in touch with your customers' core worries and desires. Peel your customer's personality like an onion. Lesson Practice reciprocity with your customers. Give something valuable for free; it teaches customers that they are safe doing business with you.
Then, ask for something in return. That's reciprocity.
Familiarity is the soil in which sales grow. Know your customers, talk to them, make your company and products transparent to them and be honest in your communications. Lesson Be confident and enthusiastic when you sell. Never be afraid to make a sales pitch. Lesson Don't push or bribe your customers.
Cold-calling and other hard-core selling create long-term troubles. Develop a benefit-oriented marketing strategy that pre-qualifies customers before you sell to them. Lesson Develop a marketing culture that emphasises that: 1 providing benefits to customers is at the heart of product development, 2 providing value is at the heart of all your sales transactions, and 3 sincerity is at the heart of all your communications with customers.
And its corollary: The less a customer needs a product, the more likely he is to download it. This law isn't true for all commercial transactions, but they are true for most of them, and by applying them to your business you will increase the long-term value of your average customer. Think about women downloading shoes: typically, do they really need another pair of shoes? They download the shoes not because they need them, but because it gives them pleasure.
Being exposed to psychologically effective selling signals. The good feeling I get from downloading.
Hence you need to: Identify the potential big spenders among your customers. Market to them aggressively as soon as they make their first download. Ensure your marketing stimulates their psychological desires not their physical wants.
Keep selling to them until they spend themselves out of their frenzy. Design your marketing campaigns to stimulate long-held and deeply held desires such as the desire for acceptance, recognition, admiration, and even love. Understand the psychological trigger points that drive the download.
In making psychological promises in your advertising, it is best to make them subtly rather than overtly. If you come right out and say that your product makes the client smarter or sexier, he will see your ad as pandering and derogatory. Main Challenge: Turning the chaos into order.
Additional Skill Needed: Running your business with just three or four management reports. During Stage One, your business had one primary product and one primary function: selling that product. As founder and CEO, you drove those sales. During Stage Two, your company became a production machine. When it comes to new, the human brain can take only a little bit of it. When you create me-too products, you are imitating something that is already being sold.
You are following the market. You must anticipate the market, not follow it.
To do that, create products that are not entirely new, just a little bit better than the hottest thing out there. You are after the tipping-point effect which is the one extra droplet of water that is added to many more that have been dropped before.
Instead, notice what products are working and then create products with features that are somehow more advanced. Its about evolution, not revolution. Giving you 27 product variations. They repeated this process several times.
Sales started tumbling. They found an old bag of lollies, they tasted great! As a fabulously successful businessman and author, millionaire Michael Masterson certainly qualifies to advise budding entrepreneurs. Shoot from the hip. Fire before you aim.
Masterson explains that early in his career, he spent too much time tweaking newsletters instead of focusing on selling them. He uses his experiences to provide instructive lessons for the reader throughout the book. If you have the ability and drive, however, getAbstract believes that he can help you squeeze every ounce of potential from your business venture.
He has written books on wealth creation. Entrepreneurial businesses — regardless of the products or services they offer — experience four distinct growth periods.
The hard part is recognizing what stage your business is in, what it needs to do to progress to the next level and how to make that leap.