Carrefour brand book pdf

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Carrefour brand book. Version August Welcome. Welcome to the Carrefour brand book. We have created this document as a guide. Title: Carrefour Brand Book. Page number ISSUU Downloader is a free to use tool for downloading any book or publication on ISSUU. By using this tool you. Brand book: redesign Brand Book. Carrefour Brand Book Corporate Identity Design, Brand Identity Design, Brand Book, Brand Guidelines. Read it.

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Carrefour Brand Book Pdf

This is a guide to the basic elements that make up Skype. Have a read, it will help you get to know us a little better. Our logo. Our typeface. on specific own-brand product lines, launching Carrefour. Veggie, the first range devoted .. experience: this is what guides our business as a. Frazier has received the Imprim'Vert brand, meeting requirements for hazardous waste management, secure storage of For Carrefour, being involved in solidarity means helping people every day .. (A book for a dream) helped raise more.

Welcome to the Carrefour brand book. We have created this document as a guide and inspiration for anyone who is commissioning, writing, designing or producing Carrefour branded communications. This document contains a summary of the thinking behind our new brand, an overview of our creative style and an explanation of the basic elements of our new identity. Our new brand is crucial to the performance of our business, so please take a few minutes to have a look through. The objectives of our new brand Our dream Our believes Our spirit and values Our new brand expression. People — principles People — examples Ingredients — principles Ingredients — examples Products — principles Products — examples. Professional publishing — primary typeface 43 Professional publishing — secondary typeface 44 Desktop and online Banner logos Group logos Bold palette logos Bold palette logos inset version Light palette logos Light palette logos inset version Muted palette logos Muted palette logos inset version Contrasting palette colour logos Contrasting palette logos inset version Semi-transparent white, solid black, white and dot screen logos. Introduction The objectives of our new brand Our dream Our believes Our spirit and values Our new brand expression. It represents a significant source of appeal and differentiation for our customers and stakeholders. The re-launch of the Carrefour brand is intended to take us closer towards our dream of being recognised and loved for helping our customers and consumers enjoy a better quality of life, everyday. Our new brand purpose is detailed on the following page. It is important to ensure that all elements of brand expression and communication work towards achieving this vision in a coherent and coordinated manner. Introduction There is no great achievement without a founding dream. A dream that we will fulfil by reaching new frontiers and by gathering all our energies.

The very relationship we want to have with our customers, with our partners and with the communities we live in. To be loved as much as we love will be ou greatest reward. Everyone needs help. To manage a better life, to enjoy a healthier existence…By answering the needs and aspirations of our customers everywhere, by offering them products, services and experience, all at great value for money, we help — modestly, sincerely and constantly — their world to be a better place.

Our dream is to be recognised and loved for helping our customers and consumers enjoy better quality lives everyday Retail is a story people.

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People from different countries who visit our stores every day: our customers. They all come from very different backgrounds. And have very different needs. This multiplicity is a change to engage with every consumer, where they want and the way they want.

And a challenge to deliver quality products and services to each and every customer, anywhere. There is no good life without pleasure. The satisfaction of our customers exploring our stores, exchanging, discovering, choosing and tasting.

The pleasure we have surprising them, winning them over, wowing and delighting them. Every day, we make it our mission to keep these satisfactions alive. Imagine a better life. A life where health and safety are essential. A life where choice and variety are accessible to all.

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A life where simplicity and conviviality are a reality. A life where shopping is a delightful experience. A life where we enable people to enjoy better moments every day. They all come from very different backgrounds. And have very different needs. This multiplicity is a change to engage with every consumer, where they want and the way they want.

And a challenge to deliver quality products and services to each and every customer, anywhere. There is no good life without pleasure. The satisfaction of our customers exploring our stores, exchanging, discovering, choosing and tasting. The pleasure we have surprising them, winning them over, wowing and delighting them.

Every day, we make it our mission to keep these satisfactions alive. Imagine a better life.

A life where health and safety are essential. A life where choice and variety are accessible to all. A life where simplicity and conviviality are a reality.

A life where shopping is a delightful experience. A life where we enable people to enjoy better moments every day.

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This is the life we invite our customers to share with us. Every day brings a new challenge. And so many new experiences.

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Every day new consumers open our doors. Let us welcome them and listen to their desires. Let us make every moment spent with us a happy time.

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