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This book is a part of the course by Jaipur National University, Jaipur. This book contains the course content for Event Management. JNU, Jaipur. First Edition. Written by John Mason and staff of ACS Distance Education, the Event Management ebook is pages that details all of the considerations for organising an. The Three Necessary Steps to Begin Your Event Planning Career “Read this book and you can start your own event planning business, without ever having.
From concept and planning to marketing, executing and follow-up, this page eBook includes: Worksheets, to-do lists and timelines Reviews of tools to make you more effective Step-by-step marketing plan We worked with five top event professionals who love to break boundaries, set aggressive goals, iterate year over year, and listen to their attendees. Part 1: Planning Your Event Measure twice, cut once — prep pays off!
What does the ultimate event team look like? How can you work with volunteers? Use our project plan template to keep contributors on track.
When and where? This part of the event planning guide details how to be smart about choosing a date, gives you a checklist of questions to ask before you book a venue, and lists tips for cutting costs. Lay out the budget This itemized workbook-style budget covers all your bases! Nail down the event agenda How can you juggle the need to start promoting with the complexity of confirming the framework?
Looking for tips on finding and booking a really fantastic keynote speaker? A great speaker can set the tone of the entire event, increase message lifetime, and set you apart from other events. Guidebook even lets you get started for free. The premises andor the organiser of the event can result in injury to either workers or patrons. Many Events Management courses have a practical element, in which students.
One of the seminal books in the field which will help students to develop their. Written by John Mason and staff of ACS Distance Education, the Event Management ebook is pages that ecology book pdf download details all of the considerations for organising an. This book is dedicated to my wife Judy, whose infinite patience. Event management planning guide. Wodonga, you will need to book it through Wodonga Council.
Notes, Successful event managers love their jobs. The purpose of fairs has changed over time to what are seen today as events that mainly operate for enjoyment, with rides, sideshows and stalls Toulmin, b. With the increase in work through industrialization, the practicalities of celebration meant that people were too tired to celebrate as they had done previously.
Thus, celebration, and commercial celebration, provided the opportunity to relax from working life and, from a government perspective, it provided the basis for ensuring that celebration and traditional pleasure culture did not interfere with work. In bank holidays were made lawful, with the days dictated by the government and the monarch.
Since that time, the monarch has retained the power to proclaim additional holidays, with the approval of Parliament, as illustrated by the extra bank holidays given for the Silver Jubilee Harrowven, and the Golden Jubilee celebrations.
The monarchy and anniversaries of major historic events have played a key role in public celebrations and the traditions, image and culture of Britain for hundreds of years. According to Rogers a , the origins of the UK conference industry lie in political and religious congresses, and trade and professional association conventions in America in the late nineteenth century, though recognition of an industry itself is more recent, dating from the middle to latter half of the twentieth century.
Shone supports this and notes that although the emergence of the conference industry dates from the last thirty years, and to some extent, the past years, this would ignore the development that took place for the preceding thousands of years. Some of the leading exhibitions today have their origins in the early part of the twentieth century. The show was launched in Who would have thought in that technological concepts showcased at the exhibition as futuristic and innovative could become part of everyday life?
Significance of events established In , the British government realized the value of exhibitions to the country and held the first British Industries Fair at the Royal Agricultural Hall now the Business Design Centre , London. The event proved to be a great success and grew rapidly over the following years, to the stage where it ran in Earls Court, Olympia and Castle Bromwich Birmingham simultaneously.
However, due to the increasing demand from trade associations and exhibitors for more specialized events, the final British Industries Fair took place in Cartwright, The period is also notable for the Empire Exhibition at Bellahouston in Glasgow, which attracted Following the world wars, the promotion of popular celebration became a thriving sector of the new industrial economy.
It adds that over festivals now take place each year, plus hundreds more one-day community festivals and carnivals. Some of the most famous festivals, including Cheltenham , the Edinburgh International Festival and the Bath Festival — then named Bath Assembly , were developed by arts practitioners following the two world wars as a means of encouraging contact between European countries PSI, Although some arts festivals have been in existence for hundreds of years, over half of all festivals have been established since , with only six festivals within the PSI What are events?
Those taking place before tended generally to be music festivals, for example, Glyndebourne Festival which focuses on opera, as arts festivals are more contemporary. It proved to be a great success, yet it underlined the fact that Britain had lost its early lead in staging international exhibitions Cartwright, Rogers a identifies that since the s significant investment has taken place in the infrastructure to support conferences, meetings and related events, with the s showing the highest sustained growth in venue development illustrated, for example, by the developments in Birmingham International Convention Centre and Glasgow Scottish Exhibition and Conference Centre.
Emergence of professional events The s and s were also notable for other factors that shaped events as they appear today.
First, the period saw the rapid increase in communities from the West Indies and South Asia, and the establishment of events to celebrate these cultures. For example, the Notting Hill Carnival was established in by the West Indian community to celebrate their ancestors freedom from slavery see the case study in Chapter Second, the period saw the emergence of festival culture that is still around today. McKay highlights that, contrary to popular belief, festival culture was established in the s, rather than the s.
This period saw the appearance of a number of popular music festivals, including the Bath Blues Festival , the Pilton Festival , forerunner of the Glastonbury Festival , and the Isle of Wight Festival , , The Isle of Wight Festival is believed to be the largest ever UK festival, when over people are believed to have attended. This event illustrated the need for professional organization and control, as the organizers ended up making the event free when they lost control of admissions.
The s and s saw a range of multipurpose venues being built, that were funded predominantly by local authorities, including the National Exhibition Centre NEC in Birmingham and the Wembley Exhibition Centre Exhibition Liaison Committee, Since then, the pace of development has continued, with the addition of exhibition space alongside or within football stadia, an increasing number of multipurpose indoor arenas e.
Sheffield, Manchester, Birmingham, London, Newcastle, Cardiff and Belfast , additional exhibition space at the NEC and Earls Court Greaves, , plus the launch of Excel in London , yet demand apparently still outstrips supply given the continuing development and redevelopment taking place. Funding for such celebrations came through art associations, with the events developed within an umbrella of social welfare and community development.
Thus, community festivals and festivities were used by governments to provide a focus for society, in order to rejuvenate communities and provide the basis for social and economic regeneration Wood, Every community, it seemed, had something to celebrate, and the tools with which to create its own festival.
Closely allied to sporting events is the area of corporate entertainment and hospitality. Crofts observes that Britain has one of the most sophisticated corporate hospitality markets, due in part to the concentrated summer social season that includes many of the distinguished events highlighted earlier.
Peter Selby, of Keith Prowse Hospitality, noted that corporate hospitality in the UK is believed to originate from the early s, when the Open Golf Championship let Gus Payne erect a catering tent at the event. Other events saw this as a means of generating revenue and keeping control of their events, by limiting their reliance on sponsors, and quickly followed suit.
Further, in the mid to late s, Keith Prowse Hospitality was established. Initially selling incentive packages, clients began asking to use the facilities for entertaining their customers as well — at this point, it is believed, a new industry was born Crofts, Greaves , p.
Through the s and s certain seminal events set the pattern for the contemporary events industry as we know it today. The Olympic Games in Los Angeles in demonstrated that major events could be economically viable, and blended the media mastery of Hollywood with sport and events in a manner that was destined to be prophetic.
The production and marketing skills of the television industry brought the Olympics to a wider audience than ever before, and demonstrated the power of a major sporting event to bring increased profile and economic benefits. The s saw a rapid increase in the use of spectator sports for corporate hospitality, with international sporting events such as the Open Golf Championship, Wimbledon, Royal Ascot, the British Grand Prix and rugby events at Twickenham still popular today.
The mid to late s saw an expansion of teambuilding and multiactivity events Greaves, , the market growth continuing into the twenty-first century. Live Aid was a unique television event — it was a direct plea to the audience of 1.
Table 1. It shows particularly that the s benefited from significant expansion, due to success observed in established festivals, supported by increased funding from the Arts Council and regional arts associations now boards. New Leisure Markets note that as a result of festival development and redevelopment in the s and s, the typical festivals are What are events?
Further, the s saw increasing links with local authorities as they recognized the role of the arts in regeneration and tourism.
These festivals gave the cities and towns a sense of identity and distinction, and became a focus for community groups and charity fundraising. It is a tribute to their place in the lives of their communities that many of these festivals still continue a century later.
A series of events was staged not only to celebrate victory and to thank those that fought for their country, but also to look forward to the future and meet former enemies in a spirit of reconciliation.
The finale to the VE celebrations was the biggest celebration of reconciliation in European history. Taking place in Hyde Park, London, it was attended by the Queen and members of the royal family, leaders and representatives of fifty-four countries touched by the war, and a crowd of people Hardman, These develop interest in the event, encouraging festive spirit and community involvement, and enhancing the image of the event in the host community. Finally, London successfully bid for the Olympic Games.
The pursuit of major events such as these forms part of government strategy implemented through UK Sport discussed further in Chapter 2. The spirit of Live Aid was rejuvenated in , with the NetAid fundraising concerts and again in for the Tsunami Relief Concert at Millennium Stadium in Cardiff see case study at the end of this chapter and Live 8. Using modern technology not available at Live Aid in , the NetAid concerts took place simultaneously in London, Geneva and New Jersey, with a combined live audience of However, the difference with this event was that 2.
NetAid illustrates the potential use of the Internet as a medium for social change, through using the Internet to provide a global resource against extreme poverty. Live 8 took place in July Live 8 was watched by an estimated three billion people worldwide with the event broadcast through television, radio, the Internet and mobile phones Live8, Into the new millennium The trend in local authority funding for arts festivals has continued into the twentyfirst century.
Allen and Shaw found that, of the festivals responding to their study, 82 per cent received part of their funding in —99 from local authorities, with 51 per cent gaining grants from arts councils and 42 per cent from the English Regional Arts Boards.
The old view that festivals are flashes in the pan contributing nothing to long-term development must go.
This valuable research paints a very different picture. It makes an impressive case for arts festivals as flexible, efficient, contemporary enterprises rooted in their local communities. And thanks to their special freedom to collaborate with artists, venues, and artistic and other partners, they are proving themselves valuable catalysts for cultural, social and economic development BAFA, What are events? North West Arts Board note that community festivals and events such as melas, Chinese New Year and carnivals are extremely important, providing not only the opportunity for communities to celebrate their identity and presence in the UK, but also a stage for creative expression within the context of their cultural heritage.
Steve Denford, Senior Festival Manager at the Millennium Commission Press Office , noted: The Millennium Festival is the largest programme of year-long celebrations ever mounted in the UK with an opportunity for all communities to come together and celebrate the year Throughout the year the diverse programme of events is offering something for everyone and something happening everywhere.
One of the largest combined events was the Beacon Millennium Project, whereby beacons were lit across the UK on 31 December , providing the focal point for community-level celebrations.
The Millennium Festival caused communities across Britain to pause and reflect on identity and the past, and to look forward to the future. It also changed forever the nature of our public celebrations, as a new benchmark has been created against which all future events will be measured. The millennium also left a legacy of public spaces dedicated to celebrations and events, and government, both local and central, supportive of their social and economic benefits.
For example, the Millennium Square in Leeds opened on 31 December as a multipurpose event and leisure space in the heart of the city — purpose-built to provide a relaxing leisure space for the people of Leeds, yet incorporating a range of services to reflect the needs of event organizers.
Major events are continuing into the 21st century with increasing recognition of the role that events can play beyond merely entertainment, linking in to cultural, arts, regeneration, education, tourism and other strategies.
Liverpool was successful in securing the European Capital of Culture This has prompted a series of events before, during and after and significant investment in cultural infrastructure, revitalising the city Liverpool Culture Company, a.