Sales and distribution management book

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Most standard books on marketing area have been written by American authors. Though there are a number of books on Sales and Distribution Management by. The primary aim of the book is to provide students of management with a firm foundation for understanding all the main components of sales and distribution. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end.

Author:JOLEEN FEQUIERE
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Country:Kenya
Genre:Science & Research
Pages:138
Published (Last):03.08.2016
ISBN:537-6-25441-840-2
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Sales And Distribution Management Book

This book discusses the basic and fundamental concepts of Sales and Distribution Management in a very simple and lucid manner to create better. Sales and Distribution Management, 2e [Tapan Panda, Sunil Sahadev] on aracer.mobi *FREE* shipping on qualifying offers. The second edition of Sales and Distribution Management has been revised Great Book lots of detail information. Sales & Distribution Strategy Relationships are the key to success in any business. Inside sales, go-to-market strategy for order generation and.

Preview Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions keeping the channel member and the sales force in focus. It highlights the importance of behavioural transactions in completing a sale and also discusses the service orientation required for selling different products. With its unique approach, generalized frameworks, elaborate research and extensive data analysis, this book will be of immense value to sales and distribution professionals of the Indian corporate sector and marketing departments of national and multinational companies in India. It is a highly recommended reading for students and teachers in Indian business schools studying Sales Management and Distribution Management.

Chapter18 Sales Promotions Strategies. Chapter19 Sales Promotion Budget and Evaluation. Chapter20 Types and Techniques of Sales Promotion.

Sales and Distribution Management

Distribution System. Chapter23 Selection of Channels. Applications of Various Theories. Chapter7 Salesmans Compensation and Motivation.

Sales and Distribution Management - S.L. Gupta - Google книги

Chapter8 Monitoring and Performance Appraisal. Chapter9 Planning of Promotions of Sales Force. Sales Forecasting Quotas and Territory Management.

Chapter13 Relationship Marketing. Chapter14 Internet as an Emerging Selling Technique.

Chapter15 Direct Marketing. Chapter16 International Sales Management.

Chapter24 Selecting a Suitable Channel Partner. Chapter25 Role and Function of Channels of Distribution.

Chapter26 Selection and Motivation of Distribution Channels. Chapter27 Motivational Tools of Distribution Channels. More filters.

Sales and Distribution Management : Text and Cases with SAP Applications an Indian Perspective

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