His book, Breakthrough Advertising is considered a mail order classic, and the . Eugene Schwartz's rules of great copywriting are in fact the rules of great. So writes legendary copywriter Eugene Schwartz in his classic book Breakthrough Advertising. Schwartz says that our job as copywriters is to. It's not on most entrepreneurs' radar screens, that's for sure – but it should be; Breakthrough Advertising by Eugene Schwartz is one of the most.
|Language:||English, Spanish, Dutch|
|Distribution:||Free* [*Registration needed]|
Find many great new & used options and get the best deals for Breakthrough Advertising by Eugene Schwartz at the best online prices at site! Free shipping for. Breakthrough Advertising [Eugene M. Schwartz, Martin Edelston] on site. com. *FREE* shipping on qualifying offers. First Edition. Glossy hardcover. Eugene Schwartz'. Breakthrough Advertising –. Review Notes. Masters of Marketing Secrets: What. Makes Marketing Work - For Real.
But first I want to ask you a simple question… What is the difference between the two items pictured below? The second photo is a pamphlet asking me to sign up for a credit card. The goal of the cold email is to initiate a process that results in a prospect complying to a partnership. At the core, both pieces of communication are looking for a response — the difference is that the process and sophistication in which they were created to accomplish their goal is markedly different.
Why The Heck Any of This Matters Today I want to make a case that more people should study copywriting, particularly direct response copywriting. I believe this is one of the most untapped, high-leverage skills in business. Do you write job descriptions to recruit top talent?
Do you create pitches to close deals? Do you write updates to your company in order to inspire and motivate your team?
I think that founders, as well as business development and sales people, have just as much to gain from becoming incredibly talented copywriters as marketers do. Dec 20, I have a confession to make. You see, I fancy myself as being as a bit of a marketing guy. A bit. Everyone in direct response marketing says that you should study this book as if your life depended on it. So there must be something to it. Well, the other day my direct response mentor gave me crap for not having read it yet.
So I got it. The verdict? Copy cannot create desire for a product. Actually, it would be impossible for any one advertiser to spend enough money to actually create this mass desire.
To be blunt, everyone on the planet needs to read this book.
It will help you communicate your ideas much more effectively. Luckily human nature has not changed much since the writing. I had to translate the knowledge into modern language and have applied the concepts in digital marketing Especially helpful in identifying and breaking down market segments, split testing, and improving copy. Aug 25, Malick rated it it was amazing Shelves: Amazing book!
One of the top classics in ad copywriting. Eugene M. Schwartz goes into the detail of copywriting for printed ads for newspapers, magazines and direct mail business. There was no Internet back at his time and I believe that most people didn't even own a TV set. However, it's a wonderful book full of good, detailed advice on how to write successful ads and most of the principles can be still applied today. It really opened my eyes and helped me realize Amazing book!
It really opened my eyes and helped me realize some serious mistakes I've done in advertising my services although it's product oriented and for that reason only I would happily rate it as 5.
However, I'm taking into account that many of the tricks presented are of no use today, especially on the Internet so I will give it a 4. I am not a copywriter but I do write my own ads and this book helped me a lot. I've been writing promotional articles and some web ads for my business and now I can see why many of those have failed miserably! I strongly recommend the book to anyone writing ads and promotional material, not only people in the ad business and copywriting.
Hard to find and it might be outrageously expensive for most people, but if you can find a copy at a price lower than dollars or euros it's good value for money. Wonder why it is out of print for so long.
Jun 24, Ned rated it it was amazing. The book is written several decades ago and it talks about the state of advertisement at that time.
However, you the important topics are still relevant today. Great summary of all the hooks and explanation of the methods to make someone to read an ad. If you are in the ad business it will help you improve your copy writing and if you are on the consumer side you will understand the hooks that are being used on you in every ad.
Nov 20, Kalin Stanislavov rated it it was amazing Shelves: No matter how much this book costs, get it.
Scrape the money together. Even the people who read it a few times still do not comprehend the power of the knowledge given in this book.
This is a clinic on persuasion in print. Breakthrough Advertising is back in print: Jul 15, Bruce Harpham rated it it was amazing Shelves: What an outstanding book! For years, I have seen the book described as a must-read for copywriters. Fortunately, Brian Kurtz www. I expect this is a business book that will reward multiple readings.
It is dense with insight and has stood the test of time since its success in the s. Sep 09, Don Sevcik rated it it was amazing. And like most great books, they come from older times.
This book will shave years off your learning curve. Aug 09, Jan Brinkmann rated it it was amazing. Just read it the first time. Probably going to read it again soon. There are so many informations Thanks to Brian Kurtz to make this book affordable again. May 08, Toma rated it it was amazing. This is by far the best copywriting book I've ever read.
In a field where you could go any direction with your copy, it gives you a map to make better decisions by understanding your market and your competition. Dec 26, Teresa rated it it was ok. Out of date and tired marketing techniques that I read for a client.
Only useful for clickbait types of ads online. Not recommended unless you honestly don't know anything about marketing. Don't fall for the fact that it's overpriced on site. You can get an online version easily.