The Art of. PLAIN TALK. BY RUDOLF FLESCH, PE. D. Author of "Marks of Readable Style”. FOREWORD BY. LYMAN BRYSON. Educational Director. Columbia. DOWNLOAD PDF Soft Selling in a Hard World: Plain Talk on the Art of Persuasion Demystifying Love: Plain Talk for the Mental Health Professional. flesch-the-art-of-plain-talk (1).pdf - Ebook download as PDF File .pdf) or read book online.
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Art of Plain Talk [rudolf flesch] on aracer.mobi *FREE* shipping on qualifying offers. This is a book about getting to the point. Art of Plain Talk book. Read 6 reviews from the world's largest community for readers. tively. Proper handling of infection control is basically one of human behavior. THE ART OF PLAIN TALK by Rudolf. Flesch. Ph.D., pages, Harper & Row.
Conjugations, declensions, irregular verbs, ablatives, subjunctives, and aorists, oh my! Chinese has no inflections. No cases.
No persons. No genders. No degrees.
No tenses. No voices. No moods.
No infinitives. No participles. No gerunds. No irregular verbs.
No articles. No prefixes or suffixes. This is not because Chinese is primitive.
Chinese was once an irregular, complicated mess like English. But the Chinese people, generation after generation, changed it into a streamlined machine for expressing ideas. But look closely and you will see that Chinese offers the same meaning without the baggage. Now look at English.
After all those complications, we can be philosophical and talk about the insignificance of man. The Chinese would just talk about man no mark. We are tempted to write with masses of empty syllables and words. The Chinese say everything with concrete, specific words. They have to. There are no other words in Chinese.
Good writers work hard to make the abstract concrete. The Chinese have no abstract words to begin with. Pretend to translate your sentences into Chinese and then back again into English. Remove as many abstractions, prefixes, suffixes, conjugations, irregular verbs, and gerunds as you can without losing your meaning. But we write English, and we are stuck with English grammar to some degree. How, then, can we write more plainly?
Repeat yourself Once, I was reading a philosophy essay of mine to my girlfriend. She could barely understand it. As hard as it is to write in plain talk, we speak in plain talk all the time.
What is it about our talking that is clearer than our writing? When speaking, we may use big words and a fast pace and complex grammar, but we give the other person time to understand us. We repeat ourselves. We use filler words. We pause. But when writing, we eliminate all repeated and irrelevant words. If every word is important, the reader may not have time to digest what is being said because your ideas are coming at him too quickly. Reconstruction will not be politics, but engineering.
Flesch had an excellent paragraph where he succinctly gets to the bottom of what plain talk is and how brevity helps to get there. Here is the point: Anyone who is thinking clearly and honestly can express his thoughts in words which are understandable, and in very few of them.
Make the writing do what it is intended to do. I have a hunch that a writer, feeling defeated in advance, gets lengthy and vague in self-defence. Then, if defeat comes, he can ascribe it to the ignorance of the people addressed. By writing in plain English you can reach more people and win more people over to your way of thinking. For me, this is one of the best books on writing that I have ever come across.
It includes many different ways writers can produce work in plain English. Mastering the art of plain talk necessitates doing more of some things and less of others. Short sentences and short words are the order of the day. There is no shame in writing for mass audiences.