An entrepreneur, filmmaker, and photographer, Varun Agarwal is now an author. When not arguing with Anu Aunty, he is busy running his three. How I Braved Anu Aunty and Co-Founded A Million Dollar Company by Varun Agarwal is a compelling and humorous account of the fulfilment of entrepreneurial. What is your review of How I Braved Anu Aunty to Found a Million Dollar and Co-Founded A Million Dollar Company (English) by Agarwal, Varun|Author;.
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Rupa & Co. Paperback. Book Condition: new. BRAND NEW, How I Braved Anu Aunty and Co-Founded a Million. Dollar Company, Varun Agarwal, But when the . How I Braved Anu Aunty and Co-Founded A Million Dollar Company is a novel written by Varun Agarwal, Print/export. Create a book · Download as PDF · Printable version. How I Braved Anu Aunty and Co-founded a Million Dollar Company An entrepreneur, filmmaker, and photographer, Varun Agarwal is now an author.
For those who are bold enough to look beyond the confines and boundaries the Indian society has created for them it has worked meanwhile, those who have constrained themselves have managed to fizzle out with time. This book motivates people to not think too much and just follow their dreams. It inspires the younger generation to take action now because, as they grow older, with the addition of more and more responsibilities, they tend to take lesser risks in life. He believes that thinking important since it gives you insight but overthinking your venture and businesses may just be the enemy of your creativity.
The book takes you through Varuns process of ideating his concept, making it happen and growing his start-up into a respected brand. His challenges are well documented and gives new start-ups and their entrepreneurs tips and educates them about the struggles they will have to face in their future. The influence of naysayers is also documented in detail.
These people, like Anu aunty, who constantly made fun of the author for not getting a decent job and always discouraged him from trying anything unconventional or risky. Throughout the book, we see the journey Varun goes through while starting up their business. Varun successfully learned how to negotiate with his mother, who like other stereotypical mothers wanted him to have a steady job in a company rather than starting a venture of his own.
There was also an incident with his friend Mal where he narrates how he saved his company. The most important lesson for all entrepreneurs is to sort out their operations. Its is very important to have a very good back-end system.
The entrepreneurs E-Commerce site developed as soon as possible. Since the business of E-commerce site will go ahead and increase in the future, it is very important to have a well-developed website.
Most of their platforms are not only free, but they are also highly useful and functional.
He also continuously emphasises on how important it is to build connections throughout the course of your journey since it helps you get to know more things than you could ever imagine. It also helps in getting an idea about what others are doing, how they do it and how one can do it more efficiently.
He built up his own connections with respect to his manufacturer and got the best one. Varun Agrawal helps budding entrepreneurs understand how to promote themselves shamelessly so as to create brand awareness whether it is on social media or even real life.
He continuously hopes to embolden budding entrepreneurs with his story. This book is as good as any on understanding the nuisances of logistics, delivery, warehousing and brand marketing involved in any such undertaking specific to India. He constantly emphasizes on the importance of word of mouth marketing which had really helped him in publicizing his company well.
Varun learnt the importance of branding from his arch nemesis Anu aunty. He thought that Anu aunty spoke of her son Arjun as a brand and learnt his lesson of branding his company well from her. He wore his Cottonian hoodie everywhere and talk about Alma Mater everywhere.
This would then spread and finally get on social media sites. It was important for him to sell himself well and get everyone to talk about it. They tagged random people in Facebook photographs, showed up on peoples walls and finally, everyone started to talk about it.
He believed in shamelessly marketing his products online as well as offline. Varun also learnt how to interact with his customers. Since he has his own personal number to respond to his customers queries, it made it very easy for him to personally know what was wrong in the product or service of Alma Mater and fix them. He knew how they felt about his product, what services should be added to his company, how he can improve his brand, where they found out about the company and what changes need to be made in his marketing strategy.
Most importantly, Varun Agrawal never lost hope. His entire book has inspired people to never lose hope since this is what he learnt during the time where no one believed in him, much lesser in his ideas.
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